LEVEL 05
BRIEF TITLE
SUMMER BRIEF: WHAT INTERESTS ME?
The Brief
Good design begins with a good understanding of a subject. With that in mind, you will prepare a body of research over the summer that you will present to the class in a workshop at the start of the academic year. You will also need to show your research on your blog.
Initially, you will research into three things that interest you that are appropriate to graphic design – a hobby/interest, an invention/discovery and a person/place. You may choose to research into three ideas from one of these categories (for example, three hobbies), or you may choose to research into an idea from each category. This initial list of three will then focus your research down into one thing that really interests you, and that one thing will be what your presentation is about.
Whatever you choose to focus on, we want to know everything about it – facts, history, why you think your subject is interesting and what other target audiences exist for it. Make your presentation interesting visually; if it helps to bring in physical examples or items to help your presentation, please make sure you do so.
In addition to this presentation, you need to write a “To Do” list for the forthcoming year. What skills and processes do you want to try? What would you like to improve upon? What interests you as a graphic designer that you want to learn? This is an opportunity to take control of your future and put strategies in place that will help you to establish and achieve your goals – whatever they are.
One of the subjects that i am going to research into is TRAINERS
The History: http://www.expresstrainers.com/page.php/thistory
Timeline
1800- Training shoes were plimsolls that were heavy and all leather without even a right and left distinction
1892- American inventor Charles Goodyear had came up with a newly developed process known as Vulcanization that used heat to melt rubber and cloth together
1900e- Trainers produced by small rubber companies who specialized in bike tyres
1916- US rubber introduced Keds which was the chosen name for this athletic shoe concept to be taken to the mass market. Henry Mckinney- advertising agent) later changed the name to Sneaks because the process made them lightweight and comfortable (soundless)
1916- Marquis M Converse who established converse shoe co. had released converse all stars which revolutionised the game of basketball. At first the market was small and was specifically niche
After WW1- US used sports and athletes as a way to demonstrate patriotism. Trainers endorsed by chuck taylor made them a must have item for young boys. Market it in the US grew steadily
1920-1930 Trainers became modified and fit for certain sports. Aswell as separating them into male and female
1924- Brothers Adi and Rudolph Dassler producing handmade training shoes, Registered there business in Germany. They produces later the first tennis shoe which later grew and made them into the most popular sports brand in the world
1936-Jessie Owens wore adidas in the olympics where he won 4 gold medals
1936- French brand spring court formed the first canvas tennis shoe featuring signature 8 ventilation on the vulcanized rubber sole
1948- Rudolph Dassler later founded his own company Puma and introduced Puma Atom- Pumas first fotball shoe which was worn by the west German football team
1950 - Baby Boom gave families more leisure time more children were allowed to wear trainers as school uniform as they became more casual and relaxed
1957- Trainer sales rose to 6 million in the US, Leather shoe makers claimed that trainers were bad for children's feet to which trainer companies replied 'sneakers cure the syndrome of inhibited feet'
1962- Partnership of Phil Knight and Bill Bowerman produced low cost, high tech athletic shoes under the name of Blue Ribbon Sports (BRS) more accessable to wider population. Changed name to Nike
1970's- Jogging became popular as a form of exercise, Started marketing their products as a lifestyle necessity. Soon there were shoes for football, Jogging, basketball and running.
1980- Trainers were everywhere- Celebs wearing them more commonly Woody Allen wore them to the ballet.
Nike and Reebok were among the market leaders to raise their brand profile companies started giving major enforcement to top athletes. Examples-Chicago Bulls player Micheal Jordan released in late 80's
2003- JayZ and 50 Cent had big endorsements for Reebok. As the music industry got involved gave the audience a younger and more diverse customer base worldwide
-Brands beg an to release ranges of street inspired footwear and styles that were for fashion as much as for function and performance
www.expresstrainers.com/page.php.history
After the presentation we got given feedback from our groups this was my feedback:
-Broad Research from past to modern day, Good reference to Graphic Design industry today, Good ideas on how to progress
-Good knowledge of the history of the topic, Good link to packaging, Smooth transition between topics, Could have researched package designers and shown more designs you like.
-very well researched, can see apparent interest, might benefit from speaking more time looking at more cement design as oppose to the history, good visuals and well explained, Try to avoid reading off the screen
-Could speak louder, could have mor epictures and less words, good knowledge on the history, Interesting facts and relaxation to graphic design.
-Large knowledge on subject, especially the history of trainers, good link from trainers to the packaging , could look further into how a specific shoe box is made if you were to take it forward
-Try to speak louder, Lots of info on the history of trainers, Have a look into the actual designing of the shoes? Research into more brands than Nike and se how they differ
-Great research ! You have got a great idea to go with, get lost in it and enjoy
-Good in death knowledge on history, Good progression to more focused subject.
We then had to decide as to which feedback fit into these categories
1. What is specific enough is useful
2. What is the stuff you wanna hear, boosts your ego
3. Any other types of feedback
Set 3 objectives that will improve your summer brief
-Research into other brands of shoes
-Look more thoroughly into packaging design and designers
-Design my own shoebox from the research i have found
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